Investors historically luring renters up with concessions are finding the equation is changing. With a widening rent gap, harder move-up math and tighter occupancies as renters cho...
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently...
Multifamily operators with community managers and leasing agents who never experienced a downturn are combatting this operational gap by focusing on the basics of delivering result...
A decade of hot value-add activity has left fewer opportunities and dollars for property renovations. But as investors take a broader view beyond physical construction and derive v...
Pandemic lockdowns sharpened the advantage for operators investing in virtual leasing tools. Remote property tours and paperless applications driven by safety and preference are ac...
Top-performing owners and operators are those willing to challenge their own assumptions and use analytics to inform strategy. Assessing KPIs for relevancy against market condition...
After COVID-19 boosted retention and resident care, multifamily apartment property managers will be challenged to stay the course amid normalizing turnover patterns. Phasing in fac...
Strategic investors are identifying higher-demand submarkets worthy of capital for fewer apartment starts as we continue to see key market struggles and generally higher constructi...
For CTOs, 2020 brought a clear focus on efficiency and optimizing the software stack—evaluating solutions on overall performance, value and impact in the portfolio’s overall techno...
Standard lead generation offers limited control over brand positioning and limited visibility into results. Investing in focused, science-based marketing that can more efficiently...